GOOGLE BUSINESS PROFILE POSTS: TIPS, SIZES & ENGAGING EXAMPLES IN 2025

Google Business Profile Posts: Tips, Sizes & Engaging Examples in 2025

Google Business Profile Posts: Tips, Sizes & Engaging Examples in 2025

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Introduction

In today's online age, having an active and optimized Google Business Profile (GBP) is key to businesses seeking to expand their presence and drive customers. One of the strongest methods to connect with your audience is through Google Business Profile posts. Google Business Profile posts enable you to post updates, promotions, events, and essential business information right on Google Search and Maps. In this tutorial, we will discuss all that you should know about GBP posts, such as their significance, best practices, and how to write compelling content.

What Are Google Business Profile Posts?

Google Business Profile posts are brief updates that show up on your business listing in Google Search and Google Maps. They enable businesses to post news, offers, events, and other content pertinent to their customers in order to keep them up-to-date and engaged. These posts can have text, images, videos, and call-to-action buttons such as "Call Now," "Learn More," or "Book Online."

What Is the Recommended Image Size for Google Business Profile Posts?

Having the right image size guarantees that your GBP posts are professional and visually attractive. The ideal image size for Google Business Profile posts is 1200 x 900 pixels, with a 4:3 aspect ratio. Keep vital text and elements in the middle to prevent cropping, and utilize high-quality images to drive engagement.

Examples of Effective Google Business Profile Posts

To spark your content strategy, below are some examples of effective GBP posts:



    • Promotions & Offers: "Get 20% off all items this weekend! Visit us today."





    • Event Announcements: "Join us for a live music night this Friday at 7 PM!"





    • Product Updates: "Introducing our new organic skincare line – available now!"





    • Customer Testimonials: "See why customers love us! Read Jane's review about her experience."





    • Business Updates: "We’re now open on Sundays! Visit us from 10 AM to 5 PM."



How to Create a Google My Business Post

It's easy to create a GBP post and can be completed in a few steps:


    1. Sign in to Google Business Profile at business.google.com.

    2. Choose your business profile

    3. Click on the "Posts" tab in the menu.

    4. Select the type of post you want to make (Update, Event, Offer, etc.)

    5. Add interesting text, a good photo, and a CTA button.

    6. Check your post and click "Publish.

    7. Tips for Writing Engaging Google Business Profile Posts



To drive the most engagement and draw in customers, here are some tips:


    • Keep It Short & Clear: Use 150-300 characters for clear messaging.





    • Use High-Quality Images: Professional and clear images increase credibility.





    • Add a Call-to-Action (CTA): Call on users to do something such as "Shop Now" or "Call Us."





    • Post Regularly: Be regular and post at least once a week.





    • Highlight Special Offers: Offer limited-time only deals to draw more customers.





    • Engage With Questions: Get people interacting by posing questions such as "What's your favorite product from our store?"



Conclusion

Posts in Google Business Profile are an effective way to keep your audience interested, attract traffic, and make your business more visible online. With the use of high-quality images, interesting messages, and consistency, you can effectively use GBP posts to expand your brand. Begin posting now and maximize your Google Business Profile.

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